Overseas market will be the future of machinery and equipment industry competition and layout of the focus. Yesterday, the reporter learned from the industry, Quanzhou, a machine tool business and a European steel plate manufacturing enterprises formally signed an order, exports two value of 13 million yuan of high-precision CNC roll grinder. This means that the first domestic high-precision CNC roll grinder successfully entered the European market, has taken the machine tool business on the European high-end market technology output firm pace.
Technological breakthrough over Italy
Time back to the end of December 2014, in India, the customer "matchmaking", Fujian Dazhou Heavy CNC Machine Tool Co., Ltd. head of the person to Turkey, with a steel manufacturing enterprises to contact. Site, Da Yu in the thick high-precision CNC roll grinder information to explain and video playback, the steel plate manufacturers immediately recognized the technical standards reached by the machine.
The company chairman assistant Hong Bin told reporters that the original business has been fancy to the Italian made a grinder, but after the scene to explain and video viewing, turned to buy Da Yu equipment. After 3 months after a series of negotiations, the customer to the scene of the inspection, in the past recently signed a custom 2 sets of high precision CNC roll grinder orders, "a unit price of nearly 700 million yuan, a total of 13 million yuan orders. Become the first to enter the European market of high-precision CNC roll grinder.
Profit growth to open the European high-end market
It is understood that, compared to the core technology to find high-end machine tool products, the price is not committed to the production of high-end products to consider the most important factor in the European manufacturers. "In fact, China's machine tool products into the European market, but unfortunately, the vast majority of concentrated in the low-end products." Industry insisted that these low-end machine tool production process is low, no core technology injection, often At the bottom of the profit pyramid. "So, only to achieve a breakthrough in technology, mastered the core technology, in order to obtain the greatest profit growth point, but also to finally get the European high - end market tickets.
Hongbin introduction, the high-precision CNC roll grinder, in the price, the more prominent hydraulic, measurement and other aspects of a comprehensive technological breakthrough, while intelligent research and development in the road and a step forward, marking the enterprise from the past simple Sell products to product technology output. "Turkey is the bridgehead of our entry into the European market, and the order is also a stepping stone to open the European high-end market."
In fact, companies go out at this time, the layout of overseas markets and even overseas high-end market at the right time. Industry sources, on the one hand, the domestic machinery and equipment and other machinery and equipment industry overcapacity, going out to digest the domestic excess capacity to complete the industrial transformation and upgrading of the need; the other hand, is also reflected in the strength of their own enterprises, and to a certain extent Export "China Standard" to overseas.
"National 'all the way' strategy for enterprises to open the high-end equipment industry, new space." Hong Bin believes that the national strategic support, companies must be based on technology research and development, innovation, production of core technology with the soul of the product. (Source: Quanzhou Evening News)
